How to Craft Awesome Newsletter Content Marketing Articles | July 21 Donne Nike Air Max 720 SE Scarpe Nere Laser Fuchsia-Bianche Saldi , 2014 The number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?"Many small business owners mistakenly believe that they shouldn't emai...
The number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?"
Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.
Great newsletter content doesn't have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.
Newsletter content is a chance to deliver on your promise to make your customers' lives better. Offer tips and tricks, give expert advice, and solve your customer's problems via email.
If you're able to offer genuine help with free newsletter content, your customers will be that much more likely to make a purchase from you, an expert problem-solver that they trust.
How do you want to be thought of and remembered in the mind of your reader? Choose a story based on the answer to that question - it could be something funny, inspiring, even deep, but make sure that in addition to entertaining the reader, it also offers a valuable Uomo Nike Air Max 720 Rosa Sea Sports Scarpe Saldi , problem-solving lesson.
4. Your latest blog post
Don't be afraid to share your latest blog post with your email list. Chances are that many of your customers may not be aware you've posted new content unless you email them to remind them.
Create a newsletter using the first paragraph of the blog post, together with a link encouraging the customer to "click here to read more."
5. A survey
Like a single question, a survey makes for useful, engaging newsletter content. Be sure to ask questions that address pain points and that will be useful to you in serving your customers.
Whatever your email newsletter contains, make sure it's not simply asking for the sale over and over again.
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